How to Appear as Guest on Podcasts?December 6, 2016
How to Appear as Guest on Podcasts? Podcasting is the next big thing in Internet marketing. Not only is everybody doing it, but the potential that podcasts have in gaining new clients and building new relationships is immeasurable.
So you want to know how to appear as guest on podcasts but aren’t sure where to go from there. Please let me help you by guiding your idea into a reality with these simple-to-follow steps!
1. Know Your Targets
It is important to begin by building a list of targets. Create a spreadsheet of people you know with podcasts to begin with. Getting your name out is easiest by beginning with people who have heard of you.
Next, look for shows that people in your niche have been featured on already. These podcasters already have a following of people within the audience that you want to target.
It will also greatly benefit your business to look for new and relevant podcasts in iTunes. Try to get on these shows. Or check out author pages on Amazon for authors of books in your niche. Many authors do podcasts!
Once you have done these steps, if you truly want to know how to appear as guest on podcasts, begin by narrowing down your list. Get rid of the ones that won’t help you grow. Make a list of those who will!
2. Create Your Pitch
Figure out what you have to offer to your prospective hosts. Find out what you have in common with them and what you can share with their listeners that will mutually benefit both parties. Search their social media pages and websites.
Next, make a list of the topics that you can talk about.
Generate your pitch and send it to the show hosts you have found. Be sure to give an easy way out. Don’t pressure them. It is important to build a strong relationship. Maybe they can’t feature you right now but they may someday in the future! Don’t burn bridges.
3. Be Persistent, Yet Friendly
Some podcasters are hard to get a hold of. Stay on top of them, expecting to send a handful of emails before getting an actual response. Keep things light and friendly. Make follow ups short.
Consider using the tool “Boomerang” to help with setting reminders for this.
You’ve been hired? Great! Nail the show!
Be sure to use stories that listeners can relate to and that will resonate with them. Provide a way for our audience to solve problems they have and offer your solution, asking for a sale!
5. Don’t Stop There!
Keep providing value to your new audience over email. Follow up with them, ask for feedback, and draw them in!