The Power of PodcastsDecember 6, 2016
Although podcasts are a relatively recent thing (the term was first used in 2004), podcasts have essentially been present since the early 1930s. Any clue as to what I am talking about? If you guessed radio shows, you are right on the money.
If you want to grow your email list, your audience and your influence, definitely consider podcasting. Not to mention that you will undoubtedly grow your bank account in return!
Podcasts are great because they are portable – both for the person making them and the audience. Podcasts can be recorded from your mobile device. They enable listeners to push the play button and continue on with business as usual, while tuning in without having to stop everything they are doing. It’s a win-win.
The Power of Podcasts: A Great Tool
Podcasts are a great tool because they are personal and have a voice. Emotion, emphasis and a human voice bring a sense of reality to what you are pitching, making the power of podcasts innumerable for growing your biz.
Podcasts are also beneficial for the person portraying their message (or product) because they eliminate the skimming factor. Most of us tend to skim through articles and blog posts that we read, looking for key points. With podcasts, you can’t really do that – you must listen through the whole thing so as to not miss the whole picture. This enables you as a marketer to ensure that what your listeners actually hear what you have to offer!
Because podcasting is growing rapidly, it provides room to grow for your business. Blogs are all over the place, with content in every niche. Because podcasting is still new, it is virgin territory for some in particular niches. You can attract thousands of new viewers and clients by paving the way in your niche by way of podcasting!
The power of podcasts also lies in the fact that it can be repurposed. You can draw your audience in through podcasts but not only that! You can also turn your podcasts into blog posts and show notes. You can save them to a flash drive or cd to give to prospective customers. You can cover events and bring in sponsors, both of which will help to create more revenue for you.
If this isn’t enough to convince you of the power of podcasts, consider the facts. As of 2014, more than 25% of people reported to have listened to podcasts on a daily basis, which included more than 5 hours of audio content on the daily. These numbers have only grown since. If this many people are listening to podcasts, you can reach these numbers of prospective clients. The only way is up with podcasting.